Privacy policy

Last updated: 10/03/2025

This Privacy Policy describes how Bernamo Clothing® – Amaury Vanderlinden, enterprise number & VAT number BE 0727.651.834, collects, uses, and discloses your personal information when you visit www.bernamo.be, use our services, contact us, participate in B2C consumer purchasing or B2B custom merchandise projects. “You” refers to any customer, visitor, supplier contact or individual whose information we process via these Services. By accessing the Services, you consent to the collection and use of your personal information as set out in this Policy.

Changes to This Privacy Policy
We may update this Policy for operational, legal or regulatory reasons. We will update the “Last Updated” date and apply any legally required notifications.

How We Collect and Use Your Personal Information
We collect personal information in the course of providing B2C retail purchases, B2B customization services, communication, marketing, dispute handling, fraud prevention, improvement of the website experience and compliance with legal obligations.

Legal Bases for Processing (Required under GDPR)

We process personal data under the following GDPR bases:

  • Contract (Art. 6(1)(b)) — order processing, delivery, payment, returns, warranties, account creation, B2B custom project management

  • Consent (Art. 6(1)(a)) — newsletters, abandoned cart notifications, marketing campaigns, cookie tracking

  • Legitimate Interest (Art. 6(1)(f)) — analytics, fraud prevention, business improvement, customer satisfaction follow-up

  • Legal Obligation (Art. 6(1)(c)) — tax, accounting, consumer rights documentation, safety compliance
    You may withdraw consent at any time. You may object to processing under legitimate interest at any time.

What Personal Information We Collect

Information We Collect Directly from You
Basic contact details (name, address, phone, email);
Order details and purchase confirmation;
Account login information;
Shopping activity such as cart, wishlist or viewed items;
Customer support messages;
B2B information such as company name, VAT, design files, project approvals, documentation for custom projects.

Information We Collect Through Cookies
We use cookies to operate the store, secure transactions, remember preferences, perform analytics and—only if consented—enable targeted advertising and remarketing.

Information from Third Parties
We may receive data from service providers including Shopify, payment processors, shipping partners, marketing platforms and analytics tools. All third-party processing remains subject to this Policy. We are not responsible for third-party policies; please review their documentation separately.

How We Use Your Personal Information

Providing Products and Services
To process payments, deliver goods, handle returns, warranty, custom-made corporate merchandise, design approvals and reorder support.

Marketing and Advertising
With consent only — newsletters, email campaigns, promotional content and personalized advertising.

Security and Fraud Prevention
To detect, investigate or take action against fraud or security threats.

Communicating With You
Responding to inquiries, offering support, and making improvements to our services.

Cookies

For details about Shopify cookies, see: https://www.shopify.com/legal/cookies
You may block or delete cookies; functionality may be impacted.

How We Disclose Personal Information

We may share data only as necessary for:

  • payment processing

  • IT management

  • shipping and logistics

  • marketing and analytics

  • customer support

  • legal compliance
    We do not sell your personal data.

We have disclosed the following categories in the last 12 months:
Identifiers, order information, usage data. Recipients include: service providers, affiliates, marketing tools, analytics partners.

User-generated reviews become public content.

Third-Party Websites & Links

External links are outside our control. We are not responsible for their content or policies.

Children’s Data

The Services are not intended for children. We do not knowingly collect data of individuals under 16.

Security and Retention of Your Information

No system is fully secure; use caution when sending information. Retention varies by legal obligation, service continuity, warranty, account needs or dispute resolution.

Your Rights and Choices (GDPR)

You may request:
Access, deletion, correction, restriction, portability, objection, withdrawal of consent, appeal following refusal.

Verification of identity may be required. You may appoint an authorized agent to represent you.

Complaints

If unsatisfied, you may file a complaint with the Belgian Data Protection Authority or your local EU regulator.

International Users

Personal data may be transferred outside the EU under approved safeguards including Standard Contractual Clauses.

Contact

Bernamo Clothing® – Amaury Vanderlinden
VAT BE 0727.651.834
Meerkenshamstraat 16
9070 Destelbergen
Belgium
+32 491 56 93 76
hello@bernamo.be